Intel Announces Rebranding of Intel McAfee Security -
Big changes are coming for McAfee Security. Intel, which acquired the Internet security software company in 2010 for $ 7.7 billion, announced that they will be down the name McAfee and Intel rebranding security during the next year. The iconic red shield logo, however, will - no doubt with some changes such as the removal of the "M" in the center giant. Intel CEO Brian Krzanich made the announcement Monday at the Computer Electronics Show in Las Vegas. This decision comes in stark contrast to the insurance before the name McAfee would not be dropped despite being repeatedly dragged through the mud by the founder of the software company, John McAfee.
strange antics of McAfee in recent years have brought the company name in the headlines for all the wrong reasons. Most notable was a profanity-laced video he uploaded to YouTube in 2013 that asked users to uninstall software from their computers by taking a laptop with a firearm. This move by Intel to rebrand is undoubtedly an attempt to separate consumers may have negative associations to McAfee Security and facing competitors such as Symantec Norton and Kaspersky. When it comes to redesigning opinion of consumers, Intel Security certainly has their work cut out for them.
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