Carbonite puts its stake in SMB soil -
Just a year after launching its products to small businesses, Carbonite Inc., a backup solution provider line for home users and SMEs, has deployed its new Carbonite Reseller program. The new program opens the full range of home and business solutions Carbonite to its partners, including the house, HomePlus and HomePremier for desktop users at home / home, and companies and BusinessPremier for SMEs . Previously, the reseller program included just the line of home products. All solutions include at any time the access function of Carbonite, allowing customers to access their saved content from a web browser or via free apps for iPhone, iPad, Android or BlackBerry.
"Customers ask by name [for Carbonite] our brand using [resellers] sell it. " Dave Hauser, director of programs Channel
Carbonite Inc.
In the home user in World online backup, Carbonite based in Boston has the brand recognition, said Pete Lamson, senior vice president, Carbonite Small Business and Channels. dealers said Carbonite their customers demanded it "by name. We spend a good amount of advertising, "he said, adding:" We chose a disruptive price to enter the market. "
Carbonite has over 1,800 dealers who sell the products for the home, said Dave Hauser, director of channel programs for Carbonite. "Since we launched the new [business] products that we had demand for dealers to sell the whole series."
Resellers can access an online platform with new account management tools. They will also have account management team and dedicated customer support team dedicated principal Carbonite.
The main features of the platform include:
- complete tool to search for accounts and view account details, purchase history, storage utilization and the coordinates
- ability to add storage and renew subscriptions for customers
- Possibility of customers to upgrade to a higher speed
- alerts, state weekly email that inform the dealer accounts that need attention
"cloud growth rate is having a huge impact on the dealers. the market and the model is changing, from an equipment sales model to a service model Carbonite is well placed in this world. our cloud solution is easy to deploy and manage, "says Hauser
.Ease of use is a key feature of the products and the dashboard resellers, which is a big selling point with partners, said Hauser. In addition, by participating in the program, channel partners have a direct line to a 2-level team of US-based support, he added.
Using the new dashboard, resellers buying one, subscriptions to two or three years at discounted prices. The discount increases as the purchase volume increases, he said. The subscription can then be sold for what price point, retailers established with customers. "They can put it in a package, which is what most of them do, or sell it as unobtrusive service," said Hauser.
The dashboard also allows resellers to identify the accounts that need attention. for example, retailers can receive alerts if a subscription expires, if a client does not back up data because they are not connected to the Internet for a period of time or if a company's product user approaches a storage limit. If this is the case, "the dealer can purchase additional storage packs for them," said Hauser.
While Carbonite had previously a reseller program for its products at home, it was not a priority for the company. This has changed with the new business products and expanding its channel program, Hauser said. the company organizing a series of webinars to familiarize dealers with the new platform and the tools available.
In addition, "Carbonite Reseller Program now includes a resource center within the reseller dashboard Carbonite," says Hauser. "The resource center provides our Carbonite authorized dealers with co-marketing materials, such as models of co-branded email and training materials, such as product guides, which will help you [them] sale and manage the accounts of their customers. We also offer additional educational materials such as webinars and white papers. "
the programs will continue to grow. According to Hauser, during the coming year, the company will add marketing materials and training resource center and improvements to the center of the resource itself.
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