Intronis cloud backup provider develops new tools for partner success -
Intronis co-founder Neal Bradbury stepped back into the channel program, created in 2008 when he was vice president of development role canal in December 2012. the objectives of the 2013 channel program, he said, focus on the MSP and VAR business success and onboarding program.
Founded in 2003, based in Chelmsford Massachusetts, Intronis Inc. is a backup in cloud solutions provider for the IT channel. In April, Intronis named Rick Faulk as the new CEO of the company.
Since the channel program, the company "has not looked back," Bradbury stresses, and today is 100 percent channel driven. "We originally sold directly, but we were trying to sell IT services to SMEs, and they had confidence that the relationship with their distribution partners. Our program today is based on a large number of comments partners on the way. "
Bradbury has held various management positions in the company, including partner support, product management, and more recently the operations. "It was interesting to return to the channel after 10 years. I understand the needs of channel partners, and it is fun for me to see what we have built over the last 10 years."
This year the focus is to help partners be more successful and to teach them best practices for selling business availability solutions, he said. "We give them marketing solutions and sales assistance"
Furthermore, he said. "We have identified the different roles within a partner organization and we are giving them training measured." For example, as part of a new partner onboarding, Intronis offers specific specialized training for business owners, salespeople and technicians. It offers self-training and self-study options, with training materials and videos available through the partner portal.
PROGRAMME AND SPECIFIC MARGIN
The company today has 2,000-plus channel partners in its partner program Intronis Volume. Bradbury said there are no hierarchy in the program. "We treat everyone as equal. Prioritizing our view is the size of the commitment. The storage blocks more you buy, the better price you get and better margins. "
The Intronis partner program includes SPIFs, discounts, discount promotions, qualified leads, sales and innovation awards, and rewards and incentive programs. Bradbury says the company currently does not offer certifications, but is under consideration for the future.
the key differentiators Bradbury partners constraints "we are only channel, partners can white label our product, and we have impressive technical support and training. "and he adds, since many partners use SAP solutions like ConnectWise and RMM software such as Level Platforms," our integration with these applications are real differentiators for us because we are integrated with the tools [partners] use to run their business. "
in the future, Bradbury said the company will provide more growth opportunities for channel partners by improving its current product. In June, Intronis expanded its support for virtualized environments with its Spring '13 Release . a new feature, the data recovery tool Quickspin, offers advanced restoration and recovery support localized data for virtualized machines.
Spring '13 release also includes a partner portal and improved Intronis Wizard Branding, a new marketing tool and empowerment that enables Intronis partners quickly create a portal facing the customer with their own logo, colors and specific information.
furthermore, said Bradbury the company invested in a new data center in Montreal to ensure that channel partners in Canada can comply with federal and provincial regulations of the country.
Also new, a first enhanced partner instance is available for interested channel partners to test-drive the carrier solution and partner enablement Intronis BDR without charge and without obligation.
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