DRaaS: affordable, scalable, and on request -
In the alphabet of the storm "as-a-Service" offers, Disaster Recovery as a Service (DRaaS) provides small business users an affordable method to keep their businesses safe after a natural disaster or other calamity. The ability to quickly back to work after a fire, flood, or failure of technology can make the difference between success and failure, but traditional technologies often carry a prohibitive price tag.
DRaaS, meanwhile, brings together all the advantages inherent in a service offer to give even smaller companies an advantage after a disaster. "Simply put," to use when you need it "on demand features, endless scalability, and cost models have completely transformed the BC / DR industry on its head almost overnight," says Joshua Geist, president and CEO of Geminare Inc., a provider DRaaS in Los Altos, Calif. "This new access to literally open DRaaS offers business continuity and disaster recovery for virtually all SMB size organizations from one person shop to a company of 1000 people, with multiple flavors and capabilities for each level. "
Today, DRaaS adoption among SMEs is still below 10 percent, although 40 percent of SMEs say they are interested, according to Rachel Dines, senior analyst at Forrester Research Inc. study market. "There is huge growth potential in this space," says Dines. "People are trying to get a better disaster recovery for much less money than they could ever need. That's the sweet spot for DRaaS."
Although the opportunity is huge the investment required is also important. "You have to build and we hope they will come," says Dines. "Some service providers feel it is worth the risk. Today, demand far exceeds supply, so there is some pent-up demand of people looking for a reasonable price, stable secure companies they can trust. "
The key to building that trust is the addition of a consultation tool in the provision of services, notes Hugh Smallwood, chief technology officer at Teneros, powered by ongoing operations LLC, DRaaS a supplier in Hagerstown, Md. "the key to the way we deliver our service is our development group's business continuity plan," he added. "We help them to identify the key elements of their business and build the plane and solutions around those key elements."
In addition, vendors must have a good understanding of the regulatory requirements. In especially for SMEs vertical markets, such as those in the legal sectors, financial, healthcare, government, and education, regulatory requirements are driving decisions to use DRaaS says Smallwood.
"DRaaS serves a very specific need that aa evolved into an absolute requirement in almost all industries, and is regulatory compliance, the long-term preservation of data, and the availability and uptime," agrees Geist.
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