Mozy redoubling efforts to engage the Channel -
Mozy has had a busy year. Last summer, the cloud backup provider announced a technology platform Rearchitected as part of its transition from device centric data protection centered on people. And he doubled the number of Platinum Partners, a goal that Darrell Gamble, director of channel sales, had set for the reseller program. Mozy also increased its global reseller partners in 5000-6000.
"We were delighted with how larger partners, we bring on," said Gamble. "It speaks well of the programs we have in place."
Mozy of EMC Corp. is based in Seattle and is part of the portfolio backup and restoration of EMC. EMC Mozy and channel partner programs are still separated at this stage, said Gamble.
roots are in Mozy space of consumers, but the company has grown to about 70 percent of trade, with a strong focus on channel, Gamble said. improve newest products reflect both the change to the business market and the device centered protection of data centered on people in response to mobility and BYOD trends. in November 2013, Mozy has announced the next generation of its protection service cloud data, which was added to the protection Suite EMC data.
Gamble point to several new features that resellers and as requested. For example, a new support API allows partners and resellers to integrate professional services automation (PSA) remote monitoring and management systems (RMM) or. An integrated Mozy Sync Folder keeps files updated and available on multiple computers and mobile devices. And resumable backup "is the key for channel partners," he said. "Much of the channel server backup." Previously, if the backup of a large file, such as the record of an exchange, a interrupted, the process should start. Now backup curriculum vitae of where it was interrupted. "what's done is decreased the amount of required bandwidth, and faster backup condition. This is an important feature for us. "
dealers also say Mozy they" need to manage clients easier and faster. "Now with storage pooling Mozy deployed in August, Gamble said retailers should not "managing individual machines. We have saved a lot of time. "
More Incentives Channel and events
Gamble said Mozy meets quarterly with its advisory council dealer from 25 to 30 members to discuss new product characteristics and improve reseller programs. Mozy has added several new features to the reseller program during the past year. a new incentive is the rewards program, which launched in summer. resellers receive points gigabyte sold storage and can exchange these points for merchandise or travel in a national catalog.
Gamble said Mozy has also been successful with co-marketing and sponsorship of this year's events passed. "We have many lunch and learns with platinum dealers." He said Mozy will continue to grow its MDF program in 2014. "We have allocated over budget. It was fun and developed a lot of runs, and we helped retailers to expand their presence. "
Mozy is continuing to work on the lead part, notes Gamble." In 2014, we will take incoming leads that are larger in nature and will work with platinum partners to move those to them. "
the growth is also a clear objective, he said, with another double growth target two digits for the channel. He also led the Mozy representatives to spend 50 percent of their time on the ground in order to get more face time with dealers.
in this market space the challenge is to help resellers see the vision of the cloud and its place in their portfolio of services, Gamble said. "it's all part of [reps] out on the road more, arm them with the right information and the right strategy go-to-market, to be true partners with retailers. "
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