Pushing Boundaries Cloud -
IASO Backup Technology BV sees a market for the Safeguarding of cloud server. So far, growth supports this vision. By offering multiple terabyte backup server cloud, IASO, based in the Netherlands Emmeloor received much attention last month to TDCloud Conference, hosted in Tampa, Florida. By IT distributor Tech Data Corp. At the event, Channelpro -SMB Joel Zaidspinner s' caught IASO CEO René Oldenbeuving, give us a chance to learn more about the society firsthand.
Tell us about IASO. How did it start?
Well, IASO is a cloud backup service. We offer partners the opportunity to grow in a market that other cloud backup providers are not yet really serve - the server market. We have a model for the channel they can, without any investment, start the service, and linked the end customer offer.
It took us a few years to develop a good product because it is easy to backup, but not as easy to scale. So we really cracked the nut, and we entered the US market through a partner in 2012. They were found to sell as many licenses they convinced us to go directly to the market. In collaboration with partners already on the market, we are doing right now.
You do not always start in the cloud, right?
Right. We developed software in the early years. There are two years, we converted to a cloud service. We added storage service that we recognized how to implement the software as a service. It took a lot of time to market for them, and it took a lot of investment to be operational for the first customer.
How to integrate the product with other products?
It integrates with anything. We cover all operating systems. It is designed for backup servers. I mean, we can desktops and laptops backup, but is designed to backup servers, and that's what makes us unique.
Is there some mixing or application you are targeting with your product?
Well, many of our competitors stop [their offerings] when [storage] selected size is more than one terabyte. So that's kind of sweet spot we have. If the data sets get a little bigger or there are several places, so it's sweet spot that we can hit.
We have customers up to 50 TB using our product to do all their backups.
Tell us about your partner / reseller model. [Ilya
about two years, we as a society decided that going for monthly recurring revenue. So we do not sell license; we just make sure that our partners can install the license anyway they want. We charge only for the actual use of the product. So, it is a model of pay-as-you-go.
And you have eight locations. Is it correct?
Yes. We have storage locations in London and Amsterdam and Dusseldorf, and we have one in Atlanta, and we will open a second in the US in February this year in San Francisco. We will open one in Toronto in February, and we have a place in Sydney, Australia.
We try to look at Hong Kong at the moment, but the connections are really poor in Asia. We see Asian customers that we have that they would prefer to store data or Sidney Amsterdam - which is far
How is business going now
Indeed, c 'East.? why we are here at the top of Tech Data. Tech Data is our first major retailer - they have about 40,000 dealers in the US So this is actually our first step to reach these resellers
We will this year establish our own branch as well, probably in Florida .. We try to use different channels that do not conflict too because we want to respect the channel and allow the chain to the margins.
Tell us about the "big picture" international sales and so on.
As we look at our record growth rate at this time, we can see that the UK is doing very well. In the UK, the Netherlands in particular, it worked very well, but in Germany, France, other countries, it is going slower than we thought it would. The US is actually the best right now.
Our partnership with GFI proved that the US market is much more flexible for this model. It is much more attracted to this type of service, and we really convinced that we should be here in this market.
What are your goals for the future?
My goal is to be recognized as a service of high-end backup that provides a simple comprehensive service, and the popular model.
I can not really tell you [any] sort of figure income goals, but my expectation would be that in about two years, we have more revenue in the United States that we have in Europe -. So high expectations
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