DLP for SMEs -
about two years, the world economy in deep recession, Alexey Raevsky thought it was a good time to enter on the north American market. Raevsky, CEO of Zecurion Inc., a data loss prevention vendor (DLP) products based in Moscow, has seen such opportunities for SMEs.
With traditional customer base including major European companies, the movement represented new territory for Zecurion, literally and figuratively. "The SMB space is a new market segment for us," said Raevsky. "As with large companies, the regulation put pressure on SMEs to prevent data leakage through the company e-mail, social networks, and instant messaging applications. "
to cope with the new market, Zecurion, which has an office in the United States in new York, offers inexpensive DLP products with an attractive value proposition. "the price points and ease of management and deployment are that SMEs are looking for" Raevsky said.
Among SMEs, the importance of data protection was first he was raised a few years ago when state governments began to transmit various data violate the regulations. the legislation has highlighted the issue of data protection against leaks of-a inside who needs intensified with growing use of mobile technology. For years, large organizations have relied on data loss prevention technologies to curb data leakage, a strategy that SMEs do not continue due to the load and the sophistication of traditional DLP solutions. As data security continues to plague businesses of all sizes, as vendors Zecurion responded by offering tailored DLP solutions for SMEs.
For SMB channel partners, DLP is an opportunity now booming. According to research firm market research from the Radicati Group Inc., the DLP market is growing at an annual rate of 20 percent. "DLP began as a luxury for very large companies that were very paranoid about data security," said Sara Radicati, president and CEO. "It is now quickly find their way down Market as everyone realizes that data loss is something they should do something. "Radicati estimates that each company will eventually have some sort of DLP solution in place.
If such a universal deployment comes to pass, it will be largely because of the increasing availability of DLP solutions. in general, DLP protects important information against leakage inside, whether inadvertent or malicious. " what is DLP stands for real-time analysis of deep content, "said Mark Bloom, director of product marketing for data protection at Trend Micro Inc., a web security products provider with US headquarters in Cupertino, California.
sensitive information such as social security numbers, credit card accounts, and customer lists or patients are typical of the types of information that companies seek to protect. In addition, DLP can prevent leakage of confidential information or intellectual property contained in legal documents through the use of methods such as fingerprints, a way to signal unstructured data so that it may not be copied, printed, or e-mail. DLP includes products that discover, monitor and protect the corporate data that is in use, in motion or at rest.
Technology Types
To protect data wherever it resides or travels, there are three types of products: DLP solutions based network that scan traffic network such as email and instant messaging; end DLP products that tag data on desktops, servers, mobile devices and other technologies that store data; and DLP discovery solutions that identify and locate sensitive information.
DLP-traditional types of systems deployed by large companies, are modular in design, sophisticated, and often required a significant amount of customization for tasks such as policy definition. "The complexity of the initial DLP systems made sense from the perspective of being in a glass house in a data center," said Spencer Snedecor, CEO of Palisade Systems Inc., a DLP software products provider based in Des Moines , Iowa.
large companies have dedicated security administrators, whose full-time job was to monitor data and prevent him from leaving the organization. Having a box to the electronic monitoring and other for security management on the endpoint was typical of how DLP technology has been deployed. this approach was fine for Fortune 1000 organizations, data-centric, but impractical for SMEs. large companies could also hire professional services organizations to implement systems to a DLP process that could take several months.
another challenge to market penetration in the past was the lack of consensus on what DLP and is done, said Joe Peck, marketing vice president at California based in Sunnyvale, Green code Networks Inc., which has its own DLP appliance for SMEs called TrueDLP. "The market was fractured, with some companies on the network, the other endpoint, and others who make the discovery," he said. "These companies were claiming that they have solutions DLP, even if they only offered some DLP capabilities. " As providers have evolved their products to include all components of DLP, there is now a much better understanding of what DLP stands for and what problems the technology can help solve.
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