Certeon - Creates a new partner program
Certeon Creates a new partner program
Treating the registration, sale and free technical training, and two levels of certification are the features of the redesigned program.
based in Burlington Massachusetts, Certeon, software based, -agnostic hypervisor WAN optimization solution company, has recently taken steps to further embrace the channel with a restructuring of its partnership program. The change is intended to help partners deliver high-performance, cost-effective WAN optimization virtualization, disaster recovery, and cloud computing markets. 
Chief among the changes was the addition of Karl Soderlund, senior vice president of global sales and business development, head of the program. Within a few months of work, Soderlund has replaced the single-tier program of the company with a three-tiered structure with silver, gold and platinum levels, whose partners reach by investing in sales Certeon and engineering training. Soderlund also developed a transaction recording program to protect retailers and allow them to collect a greater margin.
Deal registration is simple. "It's a matter of going on a link and fill out a one-page document on the opportunity," said Soderlund. "We welcome the opportunity and it is not registered by someone else, and gives [the reseller] 90 days of exclusivity with the customer to drive and proximity [the] business." Links program for recording transactions in a new monitoring and warning service of Certeon system, which allows partners to identify opportunities for recurring revenue. According Soderlund, margins can be "20 to 30 per cent [with] differentiation 15 to 20 percent of the base of the competitor."
Sales and technical training is free and is offered in online and classroom formats. "Most of our competitors," - which Soderlund identifies as Riverbed and, to some extent, Cisco- expenses "for it. We think it should be free. We want to ensure that we are [partners] well and get their skill sets up to the highest level "
The company offers two certification levels :. Certeon Network Associate for basic knowledge of its software Certeon aCelera and professional network, for further training on all aCelera features and functionality. Not surprisingly, certified partners have a greater revenue potential.
other program features include generation prospects, promotions, incentives and market development funds. "Try and buy" Certeon the program helps resellers demonstrate the benefits of virtualized WAN optimization by enabling customers to see how aCelera solutions of company working in their own environment.
Certeon employs both inside and outside vendors. Inside Channel Account Managers or ICAM, act as a support system for the company's distribution partners. external vendors appeal to end users, but fill through the channel. With these so-called sales representatives "hybrid", Certeon may choose to go directly. Soderlund, however, focuses on the position of the company, saying: "We believe there is a huge amount of scale that we can get [by] through the canal So we'll bring. these offers to the chain. "
www.certeon.com Visit for more information.
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