Bringing Down Barriers to Managed Backup Services -
Backups simply have to work. They should not require hours and hours of management each week. That's what Ted said Rouleau Channel Pro-SMB when he sat down to his first interview with us since he became vice president of channel development at Intronis.
Intronis is a single-channel company to SMB customers and VARs that serve them. "We have built on several principles," said Roller. "One of them is that small businesses should benefit from the ability to backup their data with the same kind of integrity and value is a large company able to take advantage of because of dollars and scope. "
another principle is Intronis team this roll call MPG, or" man-hours per Gig. " Roller said he understands the value of time is the managed service provider (MSP). He says Intronis develops its products and services in order to "reduce the amount of time that MSP should spend on backup management for its customers on a quarterly and annual monthly."
Call for non- MSP dealers
with the latest iteration of its cloud backup services due out this fall, Intronis hopes to attract resellers who might not otherwise consider themselves MSP. the key roll suggests, is in the way these non-MSP resellers receive backup solutions on the cloud.
Rouleau emphasized that the first priority should be the relationship is maintained with the SMB customer. "If you deliver the value and continue to improve your relationships make business quarterly reviews and be part of the solution, then you are really not an MSP; You are an IT provider with available cloud-based deliverables and maybe some managed. "
What the cloud provides VARs, Rouleau said, is a way to provide solutions more efficiently, without having to" build back office for each solution. "Pros Channel, explains roll, extend their "directory deliverables" to have a broader impact on their relationship with SMEs by offering managed services, low impact cloud.
"over the past 20 years, everything we tried to do is understand how to get the data saved in a mobile format and do offsite," Roller said. "Well, the cloud backup is the ultimate evolution of this process."
He says the backup service and cloud-based recovery Intronis allows VARs wade slightly in managed services without having to spend hours and hours of time. "It creates a monthly recurring revenue stream for you and establish the beginnings of a practice or a managed cloud services convenient services, depending on how you want to frame and built. You can also layer additional functionality, such as provided by MMR, or hosted email, or the millions of things that exist out there in the cloud. "
the sale of Cloud-Based Managed services
the question is : How to sell the service to SMEs
"All the resellers have to do is complete the word" cloud "around a solution online backup and explain to their customers," said roller? . "the way the Intronis backup works, it touches a lot of HIPPA compliance rules."
health and educational institutions, where compliance laws are in the foreground, make good candidates for backup and recovery offerings based on the cloud. "Professional services, such as health care, legal and accounting, and education are vertical where we are very strong."
Making the transition
To help VARs enter the field lightweight managed service, Intronis offers training, branding, and support. It starts with the customer success program.
the Customer success program is available for 60 days from registration. "We know that our MSP more aware of the products, the more they will be," said Roller. "For the first 60 days, VARs get a rep account with a large amount of expertise."
In addition, VARs gain access to training programs and are provided access to the website of private label and brand agent.
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