Data Backup Appliances: Diamonds Mining -
SMEs are turning to backup devices to automate and simplify backup, archiving, and management and disaster recovery operations.
By John Pearring
do you know how the Earth made of diamonds? They are created after a long period of time, the pressure through the implacable world. The same happens to force the paradigm progress in the world of computing. Pressure from all sides resources Äîlimited, higher expectations, technological advances, data growth constantly and cry for automation, AIARE forcing the IT industry to make the brilliant technology and new practices. One such technology is the backup device.
dealers see demand from their customers for data recovery solutions, whose foundations are the backup, archiving and disaster recovery. Customers want backup products that quickly install and run easily include all recovery technologies in one package, and are supported by a single source.
But automate data protection and recovery is often complex and confusing. A backup appliance, for example, includes the material of each part of an organization (servers, storage arrays, and connectivity); Software that affects all aspects of computing (files, databases, networks, transactions, retention, and so on); operating interfaces for users at all levels; and ability to manage virtually any operating system ever deployed.
The time has come for the adoption of these devices. Traditional backup solutions are supported by Äúadd-on backup technologies, which are usually bought piece by piece. But virtualization has changed that, and Äúpieces Units at thinking. shared hardware resources have relegated the idea of an operating system on a single machine to the Stone Age.
Storage can not be sold as a standalone offering because companies have virtualized in server farms and storage arrays, and these technologies can now be located in the cloud. To provide backup solutions for customers, resellers and consultants bring a box of offers tools that try to respond to every new thing that a customer has either implemented or will be implemented.
backup devices have been slow to come on stage because the pieces and parts backup and restore can be purchased almost anywhere. so companies have largely opted to shape their own solutions. But throw in virtualization, deduplication, continuous data protection and remote replication, and customers minds, AO begin to explode. They want all these things, but has no way to put them together and maintain. So they choose to buy rather than build.
Recognizing this change, many manufacturers have started producing backup devices. Vendors who continue to sell parts and backup pieces (storage, software and add-on technologies) must also take the train. Selling backup disparate technologies and catering to customers will soon be a thing of the past.
The difference makers for sales of backup devices will not be the first ones who get behind the sales counter or get the customer, AOS attention. Today, customers go online to find solutions and make their own comparisons. success differentiators will be the weight of the offer, ease of use, scalability and ongoing maintenance. Customers are looking for the device with the largest set of capabilities. They want the camera to take seriously automation, rather than simply consolidate the parties.
Heck, customers can buy parts. The appliance must be scalable as the organization grows. And most importantly, the device they buy needs a program to support and full maintenance. Customers are looking for a diamond.
JOHN PEARRING is responsible for sales for STORServer Inc., a backup technology provider in Colorado Springs, Colorado. As president STORServer, AOS from 1995 to 2008, Pearring built alliances and OEM original e-business infrastructure for society.
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